Being "busy" has become a badge of honor in today's fast-paced world. But being busy doesn't necessarily mean being productive as a business owner. The principle of Closer Over More reminds us that true progress comes not from doing more but from doing what brings us closer to our goals.
The Busy Trap
It's easy to fall into the busy trap—filling your days with endless tasks, meeting, and projects that feel important but don't move the needle. For entrepreneurs, this often looks like chasing every new client, saying "yes" to every opportunity, and juggling countless priorities.
But here's the reality: not all tasks are created equal. Some activities drive significant value and progress, while others are disguised distractions. The question isn't, "How much can I do?" but rather, "What will bring me closer to my Solvable Problem?"
Shifting from Quantity to Quality
The principle of Closer Over More challenges business owners to shift their mindset. Instead of chasing arbitrary metrics like revenue growth or the number of clients, focus on actions that align with your long-term goals.
For example, imagine a business owner with a Solvable Problem of achieving $500,000 in annual income while maintaining a 30-hour workweek. Taking on dozens of small, low-margin clients might increase revenue but won't bring them closer to their goal. Instead, focusing on a few high-value clients allows them to work smarter, not harder.
This concept extends beyond clients. Think about internal operations—how often does your team spend time on tasks that seem urgent but aren't truly important? You free up resources for what truly matters by eliminating inefficiencies and prioritizing high-impact activities.
How to Apply Closer Over More
- Identify High-Impact Activities: Review your daily tasks and identify which ones directly contribute to your goals. Delegate or eliminate the rest.
- Focus on the 20% that Drives 80% of Results: Use the Pareto Principle to prioritize the most impactful clients, projects, and opportunities.
- Set Boundaries: Learn to say "no" to distractions, even if they seem appealing. Saying "yes" to everything often means saying "no" to what truly matters.
- Regularly Reevaluate Priorities: Business goals and challenges evolve. Make it a habit to reassess where your efforts are going to ensure they remain aligned with your Solvable Problem.
A Real-Life Example
One of our clients, a marketing agency owner, felt overwhelmed by the sheer volume of work. By applying Closer Over More, they realized that many of their clients were low-margin, high-maintenance accounts. After restructuring their client base to focus on a handful of high-value partnerships, they increased profitability and freed up time to focus on strategic growth.
This change didn't happen overnight, but it delivered transformational results. Their business became less stressful, more lucrative, and better aligned with their personal goals.
Breaking Free from the Busy Trap
The path to success isn't about doing more—it's about doing better. You can achieve meaningful progress without burnout by prioritizing actions that bring you closer to your goals. Imagine what you could accomplish if every decision and every effort brought you closer to the life you envision.
Take Action
Are you ready to shift from busy to productive? At Nth Degree CPAs, we specialize in helping business owners focus on what truly matters. Let's create a strategy that works for you—schedule a consultation today.
